B.WITCHING TREND REPORT

The Botanist - Plant Parents

Maybe you noticed more and more small plant boutiques popping up in your neighborhood? Plant shop trends are currently driven by Gen Z "plant parents" treating plants as lifestyle accessories, fueling a market projected to reach a billion by 2032

Terracotta pots overflowing with pearl plants, cute gardening prints, colorful succulents, adorable honey bees! As warm weather approaches, the time to spring clean, DIY some planters and deck out your home in plants begins! Hobbies like Botany also make their appearance in the mainstream, exciting many to the joys of plant life and their many uses!

While its roots began in science labs and field journals, Botany has evolved in the general public’s eye. It has made its way into people’s home in the form of potted plants and flowers, starting a ‘plant mom’ frenzy in young adults. In turn, ‘green appreciation’ has led people to hunt for greener brands, selecting natural and Eco-friendly products over others. This new wave of young, eco-friendly consumers is rapidly growing in popularity and makes no sign of stopping. Living in a greener world is no longer an online trend, but a fixed goal for many young people to achieve. Their love for preserving the natural world and celebrating everything it has to offer isn’t slowing down, but growing in popularity and being wildly accepted. Making sure that you cater to their needs is easier than ever. 

Here at B. Witching Bath Co. we have always made it our goal to use the most natural ingredients and fragrances and ensuring no animal testing ever takes place. Our  Hemp Garden, Oak & Moss, Rosemary Herb and Spa Tonic Collections are a perfect reflection to the green movement taking place!

- shop the trend -

The booming plant shop trend is driven by young consumers seeking to create relaxing indoor jungles, while the green leaf, botanical, and herbaceous scents (like green hemp, moss, eucalyptus, lemongrass and rosemary) are dominating personal care and home fragrances. Both trends reflect a desire for wellness, natural sustainability, and bringing the outside in.