B.WITCHING TREND REPORT

LUSCIOUS Lilac

Make the most of those luscious billowing purple blooms. As spring begins to peak out its head, we  are ditching our cozy sweaters and dark coats and taking our light and bright ensembles out of the closet! As expected, a number of trending colors emerged as key players for the season, but there's one hue in particular that stands out. According to Fashionista.com, soft shades of purple, from dusty orchid to pure lilac, featured prominently across fashion collections from New York to Paris, at Carolina Herrera and Givenchy, are proof that lilac is the ultimate color to stand out in this season. We are confident that this lilac color trend is here to stay, much like the flowers themselves.

Lilacs are known for their hardy nature and long lives, as many lilac shrubs live to be more than one-hundred years old. Not only do they come back year after year, but they also put on a show for the senses with colorful blooms and heartwarming sweet scents sure to delight your shoppers. Working this trend into your retail display will be easy with cool combinations of robin egg blue, other deep shades of purple, and cool whites, always a classic. Surely the images here will inspire you. The smell of lilac is prestigious, deep and showy, reminiscent of rose with hints of vanilla and sweet honey. I don't know about you...but I’m ready to embrace spring in my best lilac ensemble, and if I look the part, why not smell the part too! Boost your shopper's excitement with a luscious lilac display and  the aroma of blooming lilacs blended with white lily with our limited edition Lilac & Lily collection.

- shop the trend -